Privacy Policy

Introduction

This Privacy Policy outlines how Auroraspectrum collects, uses, and protects your data when you explore our website. As an informational resource dedicated to the science of color, we are committed to safeguarding your privacy. We do not engage in e-commerce, sell products, or collect payment details. Our aim is to provide educational content while adhering to international privacy standards, including GDPR (EU) and CCPA.

Information We Collect

To enhance your experience and ensure the security of Auroraspectrum, we collect the following information: * Device and technical details: IP address, browser type, operating system, device type, time zone, and cookies. * Usage data: Pages visited, links clicked, time spent on site, referring website, and interactions with content. * User-provided information: Email addresses submitted via subscription forms or contact forms. * Cookies and similar technologies: Small files stored on your device to remember preferences and analyze site performance. We collect only the data necessary to maintain and improve Auroraspectrum as an informational resource.

How We Use Your Information

The data we collect is used for the following purposes: * Improving the functionality and performance of Auroraspectrum. * Analyzing user behavior to enhance content delivery and site design. * Detecting and preventing security threats and technical issues. * Sending newsletters or updates if you have subscribed. * Personalizing content recommendations based on general user interests (not for commercial advertising).

Sharing and Disclosure of Information

We do not sell your personal information. Data may be shared only in these circumstances: * With trusted service providers who assist with analytics, hosting, or technical support. * If legally required by authorities or for regulatory compliance. * In anonymized or aggregated form for research and website improvement.

Third-Party Services and Advertising

Auroraspectrum may utilize analytics platforms like Google Analytics. These services may collect anonymized usage data. You can manage your preferences via: * Google Ads Settings We do not use third-party advertising services that track personal information.

Cookies and Tracking

We employ cookies, pixels, and tags to: * Ensure website functionality. * Analyze site traffic and usage patterns. * Personalize user experience for informational purposes. You can manage cookies through your browser settings. Disabling cookies may limit some site features.

User Rights

Depending on your location, you have the following rights: * Access your personal data. * Correct inaccurate information. * Request deletion of personal data. * Restrict or object to data processing. * Receive a copy of your data. For EU users, these rights are under GDPR; for California residents, under CCPA; and for other regions, under applicable local laws. Submit requests via our contact form.

Data Security and Retention

We implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Data is retained only as long as necessary for the informational purposes of Auroraspectrum or to comply with legal requirements.

Children’s Privacy

Auroraspectrum is intended for users aged 13 and older. We do not knowingly collect information from children. If you believe we have collected such information, please contact us for deletion.

Do Not Track

We respect “Do Not Track” signals. However, these signals do not alter our data practices beyond legal requirements.

Policy Updates

We may update this Privacy Policy to reflect changes in our operations or legal requirements. The date of the last update is displayed on this page. Significant changes will be communicated on Auroraspectrum.

Contact Us

For questions or requests regarding this Privacy Policy or our data handling practices, please contact us via the contact form on Auroraspectrum or the provided email address.